Wednesday, November 12, 2008

Celine Dion's World Tour Infiltrates the Library

I was a bit dismayed when Miss B chose another Celine Dion CD from the public library ("Taking Chances"), as it was pure torture the first time around. But, once again, my budding DJ B seems to have a knack for predicting when something will rear its head into the public consciousness (like her penchant for Chinese music during the Beijing Olympics). Or, as we'll learn later, it may just be that the marketing demons have infiltrated our lives.

After she requested that we play this CD, the first thing Miss B did was to walk away dejected after she couldn't remove the "booklet" (cover art) from the CD case. She came back with her Panda robot and rocked him, saying, "Panda is singing." It wasn't until the 5th track ("Shadow of Love") that DJ B seemed to notice the music. She bounced and rocked out a bit while shaking her head to the beat. She then asked me to join her in a dance, saying, "go mama!" Next, she requested that her father be her dance partner for track 6 ("Surprise Surprise"). Miss B stretched her arms into the air before pretending to be Sleeping Beauty as she said, "King kiss me."

I was hoping to quickly get the CD back to the library before a repeat listen, but today I was thwarted while watching "Mornings on Two." As I drank my latte and read the paper, Miss B started to scream and pointed excitedly at the TV, saying, "that's the CD on there! the black one." I was surprised to see that she was responding to a commercial for Celine Dion's "Taking Chances World Tour 2008." I wondered if she really recognized the music, since it had been over a week since we'd listened to the CD. Thanks to Tivo we were able to rewind and investigate further. As we scanned through the ad, Miss B danced along to the music, then pointed to a CD on the screen, saying, "Just like the one we have." She asked me to get the CD, saying, "can we match it?" So, I tracked down the CD from her room, and, indeed, it was the very same one being promoted on TV. At this point Miss B was beside herself with excitement and said, "I need the CD on" before she took control and popped the disc into the player.

It's an awfully strange coincidence that DJ B selected the Celine Dion CD from the library on the heels of her world tour. I wonder if Ms. Dion's promo folks are loading up the library shelves to help build the hype. Is Miss B just a vessel for their marketing message? Is she a hapless victim of multiple impressions? Don't worry. We will resist the urge to attend Celine's November 23rd appearance at San Jose's HP Pavilion. But you can still go. Don't forget to buy a T-shirt. That's where they earn the big bucks.

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